From the Chicago Reader (January 5, 1996). — J.R.
I can’t recall a worse year for Hollywood than 1995. This suggests that either my memory or the studio system is disintegrating. My guess is it’s the latter. I don’t mean to say the business is coming apart; sadly, Hollywood has often found it easy to make money with junk, especially if the public is willing — as it still apparently is — to go along with the film industry’s manipulations. (However, given the scant means available to most people to make themselves heard on such matters in this “free” society, I don’t want to jump to too many conclusions about this.) Rather I believe that what’s coming apart is the social contract between the industry and filmgoers, which allows some form of customer satisfaction that isn’t predicated on deception and a fundamental contempt for the audience.
A symptom of the problem could be found in an article by Peter Bart in Variety late last October bemoaning the poor box-office returns for “such pricy projects” as Jade, The Scarlet Letter, Strange Days, and Assassins. “Rubbing salt into the wound,” added Bart, “is a new Yankelovich opinion survey…which indicates that 43 percent of filmgoers interviewed say they would attend more films all year round if a ‘better selection’ of movies were available. Read more