The Two Faces of Commerce

From The Soho News (July 8, 1981). From today’s vantage point (fall 2016), I think I was much too needlessly unkind here to Blake Edwards, not to mention Paul Schrader. But I would add that part of my charge against S.O.B. would apply equally well to The Player: the alleged hatchet-job is really a celebration, and one that depends on the hypocritical complicity of the viewer. -– J.R.

Disney Animation and Animators

Whitney Museum of American Art.

through September 6

S.O.B.

Written and directed by Blake Edwards

Postmodernism is a jive-ass, commercially-minded, art-related movement which seems to be guided by three central tenets or market strategies” (1) if it works, it’s art; (2) if it fails, it’s politics; (3) if it sells, it works. It also betrays an overall yearning aspiration to reconcile radically opposed positions, like Karl Marx and Ayn Rand. (If you had to boil it down to a single tenet, perhaps this would be Total Gross Precedes Essence, with Existence left out of the formula.)

The spiritual home and stomping ground of postmodernism is Southern California, although a lot of its promotional rhetoric seems to get pumped through New York channels. Its principal aim often appears to be to destroy the individual and combined existential integrity of both art and politics by turning them into the two faces of commerce, this making them “available” (at a price) to everyone. Read more