Commercial Correctness
I can happily report that some portions of the following — which originally appeared in the December 24, 1993 issue of the Chicago Reader—are out of date, because all the films reported here as unavailable (I Want To Go Home, The Decalogue, The Lovers of Pont-Neuf) have subsequently become available. —J.R.
We all know what political correctness is — though the nuances of the term may vary depending on whether you’re inside or outside academia and whether or not you regard it as exclusively the preserve of the left. (Personally, I consider Rush Limbaugh and Andrea Dworkin both charter members of the club.) Commercial correctness in movie ideology, however, has yet to be defined, even though it currently engulfs both the entertainment industry and the audience.
Political correctness can be defined as the demand by members of an oppressed minority—or at least those like Limbaugh who consider themselves equivalent to members of an oppressed minority—to be treated with respect. Commercial correctness, on the other hand, can be defined as the demand of members of a reigning majority—or at least those who consider themselves equivalent to members of a reigning majority—that minority works and positions be treated without respect. Read more



