How To Live in Air Conditioning

From Sight and Sound (Summer 1985). This is a revised and expanded version of a lecture given at the Rotterdam International Film Festival’s Market in early 1985, the second year I attended the festival. Some of it’s obviously very dated now (hopefully in a way that’s historically instructive) and some of it anticipates a few of the arguments made in my book Movie Wars: How Hollywood and the Media Limit What Films We Can See 15 years later. The late Huub Bals, director and presiding spirit of the Rotterdam festival, asked me to give this talk, and, as I recall, it was well attended; the audience members included, among others, Eszter Balint (the female lead in Stranger Than Paradise), Bernardo Bertolucci, Sara Driver, Jim Jarmusch, and Rudy Wurlitzer. –- J.R.

A feeling of having no choice is becoming more and more widespread in American life, and particularly among successful people, who are supposedly free beings. On a concrete plane, the lack of choice is often a depressing reality. In national election years, you are free to choose between Johnson and Goldwater or Johnson and Romney or Reagan, which is the same as choosing between a Chevrolet and a Ford — there is a marginal difference in styling. Read more